Since launched by the Hon. Prime Minister Narendra Modi in 2014, the Make in India initiative has brought countless business success stories to life. Enabling local and global businesses to access an environment on Indian soil where they can compete and thrive has remained one of its core objectives.
However, not every industry was ready to take advantage of such growth opportunities due to unreliable ecosystems—the OEM industry being one of them. During its foundation year, one of the premier OEM players, Vizin India Private Limited, faced similar challenges. In 2018, Vizin noticed they needed the help of China and other countries to source even the tiniest components.
Under the leadership of Gaurav Dureja, Director and Founder, Vizin India Private Limited effectively tackled this problem through backward integration and an in-house factory that continues to produce over 40% of its raw materials to date—making him one of the most visionary business leaders to watch in 2024.
Road to Becoming a Leading OEM/ODM
Gaurav Dureja founded VIZIN with an objective to become a leading OEM/ODM manufacturer in the mobile accessory industry. At the time, no factories focused exclusively on the Make in India initiative. To fill this gap and turn it into an opportunity, Vizin began its journey with seven team members and launched its initial product lineup of five chargers. Over the past six years, as the mobile accessories industry has grown and evolved, so has Vizin.
Enhancing Daily Connectivity
Vizin India Private Limited’s primary product categories encompass a diverse range of mobile accessories designed to meet the needs of today’s tech-savvy consumers.
The lineup includes Smart Watches, Power Banks, TWS, Neckbands, Chargers,Data Cables Sound Bars and Sound Box. Each category gets developed with a focus on innovation, quality, and user convenience.
“By continually expanding and refining our product lines, we aim to provide comprehensive solutions that enhance everyday connectivity and device usage for our customers in India and across the globe.”
Made in India—Made for the World
Vizin recognized a massive business opportunity in the overseas markets early on, especially after the COVID-19 pandemic, as the countries wanted reliable product alternatives. Soon, Vizin became the first Indian-based mobile accessories manufacturer to export internationally.
Catering to its international clientele, Vizin participated in international exhibitions in 2023 and 2024—receiving extraordinary responses. Its Made in India, Made for the World initiative strongly captivated the consumers.
“This international exposure has significantly boosted our presence and reputation in the global market.”
Pandemic and its After-Effects
The post-COVID-19 landscape created significant opportunities for businesses led by the growing demand for Indian manufacturers globally, positioning India as the prime contender for reliable product alternatives.
With this shift, Indian businesses like Vizin were able to reach an advantageous position. Maximizing the opportunity and leveraging demand, Vizin established itself as a mobile accessory industry leader—meeting the global market needs with high-quality, Indian-made products.
A Well-Equipped Workforce
Gaurav Dureja firmly believes that a team is the cornerstone to achieve business success. Vizin boasts a highly skilled professional team capable of tackling any challenges. Through their dedication and expertise, Vizin has reached new heights of success.
Through a collaborative and dynamic work environment, Vizin ensures that every team member contributes to its vision and growth. By doing so, the organization can innovate consistently and excel in the cut-throat mobile accessories industry.
Growing from 7 to 800
From its initial team of 7, Vizin India Private Limited has grown significantly with over 800 members in 2024. Offering more than 200 SKU’s, Vizin has established itself as India’s only manufacturing unit capable of producing a complete range of mobile accessories products.
“We are one of the Indian Company to receive SMETA Certification in our Industry, highlighting our commitment to ethical business practices.”
Vizin is dedicated to the Make in India initiative, reducing its reliance on imports from 100% to 50% by locally developing and sourcing its components.
During the COVID-19 pandemic, Vizin was one of the vital supporters of the Indian economy, employing more than 500 people. Such initiatives highlight Vizin’s commitment to contributing positively to the community and India’s growth.
“Our journey reflects our vision of innovation, growth, and dedication to making a significant impact in the mobile accessories industry.”
Design, Develop, and Deliver
Gaurav Dureja firmly believes that innovation is vital to staying competitive and driving success. Vizin India has adopted a concept of 3D Approach—Design, Develop, and Deliver. This approach enables it to innovate continuously and enhance its products to meet the constantly changing market demands.
The in-house design team creates cutting-edge yet aesthetically pleasing products. By intricately understanding the market trends and customer preferences, the team translates insights into innovative designs that stand out among its competition.
“Managing the entire process from design to development, Vizin maintains high standards of Quality check and innovation in each of its products.”
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Timeline: Gaurav Dureja’s Professional Journey
- 2007: Began the professional journey with a Nokia distributorship.
- 2010: Expanded into the yarn business.
- 2012: Co-founded Ambrane, a mobile accessories brand through a joint venture
- 2018: Established Vizin India Private Limited, an OEM/ODM mobile accessories manufacturing plant.
“If you want to predict your Future – See your Current Actions”
Gaurav Dureja
Vizin India Private Limited: Journey to Success
VIZIN’s Core values:
CORE VALUES: VIZIN begins by directing all its efforts toward fostering innovation that leverages the power of teamwork. Its manufactured products embody integrity, and its customer service is founded on principles of trust and honesty, ensuring that the customer remains its top priority at all times.
It aims to work with integrity in a realistic setting, fostering discussion and sharing in a positive environment. VIZIN takes responsibility and pride in all of its work and designs.
WORKING CULTURE: Vizin India approaches each design process with enthusiasm and a positive mindset.
- Consistency is crucial for cultivating loyal clients who contribute to its creative growth.
- To establish a strong presence in the international market, VIZIN employs a multinational approach and infrastructure, all while emphasizing its creative process and aligning it with its objectives.
6 P’s: Every creation and design for any product serves a central purpose and is intended for specific use. The planning process focuses on determining the optimal price to provide its clients with the greatest value. Effective placement and promotion are essential for expanding its business and reaching target audiences that value innovation and smart technology products.
